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At iMAD, our Computer-Assisted Telephone Interviewing (CATI) services provide a highly efficient and structured approach to quantitative data collection. With a trained team of professional interviewers and advanced CATI technology, we ensure high-quality, reliable insights for your research studies.
Our CATI services deliver accurate, consistent data through structured scripts and trained interviewers, ensuring neutrality in every survey. We reach diverse and hard-to-reach populations for inclusive datasets, while real-time monitoring boosts speed and reduces errors. Flexible and scalable, our system handles projects of any size, all backed by strict quality control and compliance with industry standards.
At iMAD, we leverage Computer-Assisted Telephone Interviewing (CATI) to recruit high-quality, pre-screened participants for your qualitative research studies. Our experienced recruitment team ensures you connect with the right respondents—from general consumers to niche and hard-to-reach audiences—using a structured yet personalized approach.
We combine precision targeting with live phone engagement to recruit qualified, articulate participants who match your ideal profile. Our scalable CATI system streamlines recruitment for interviews, focus groups, and online communities, delivering timely results. With a focus on quality and authenticity, we excel at reaching diverse, hard-to-reach audiences like executives, healthcare professionals, and B2B decision-makers.
At iMAD, we bridge the gap between traditional phone interviews and modern online surveys through our Phone-to-Web Interviewing (P2W) services. This hybrid approach allows us to reach, engage, and convert respondents efficiently—maximizing response rates while maintaining high data quality.
P2W combines personal phone outreach with digital surveys to engage hard-to-reach audiences, boost completion rates, and ensure higher data quality through pre-screening. This scalable, cost-effective approach is ideal for targeting diverse groups, from B2B professionals to general consumers.
From entry-level employees to business decision-makers and niche audiences of consumers, this new research methodology allows us to engage respondents in another meaningful way to elicit actionable insights. Learn more about our newest offering through this downloadable booklet.
CATI surveys are particularly advantageous in scenarios where:
Our experienced project management team is available to discuss the nuances of CATI surveys and assist in determining if this methodology aligns with your research objectives.
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Together with our select industry partners we directly connect with respondents all over the world, focusing on Consumers and B2B Decision Makers/Influencers.
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