Effective Date: June 02, 2025,
Last Reviewed: June 02, 2025,
Supersedes: January 07, 2025

This Policy supersedes Version 2.0, which was last reviewed and updated on: January 07, 2025.

PRIVACY AT A GLANCE

At iMAD Research, your privacy is our priority. This summary provides a quick, plain-language overview of how we collect, use, and protect your personal information. For complete details, please read the full Privacy Policy.

Introduction 

(“iMAD” and also referred to as “our”, “us” and “we”) understands the importance of user privacy and takes privacy matters very seriously. By visiting iMAD’s existing and future website(s), application(s) and/or domain name(s) at https://imadresearch.com, https://imad.com including its sub-domains and mobile optimized version (collectively, the “Site”), or otherwise accessing any linked pages, features, content, products, services, mobile properties and mobile device applications for iPhone, iPad, Android or other smartphone or tablet device (each, a “Service“) owned or operated by iMAD Research, you acknowledge and accept the terms in this Privacy Policy (“Policy”). This Policy is a legally binding agreement between iMAD Research and, you, a user of our Services and/or visitor of our Site; and your acceptance of this Policy arises upon your simple use of the Services, your use of the Site, or when you otherwise click on the “I accept” checkbox on our registration page (or similar box or means). If you do not agree to the terms of this Policy, please close this web tab and immediately stop browsing our Site and/or using the Services. A separate agreement and/or terms and conditions governs delivery, access and use of the Services (the “Client Agreement”), including the processing of any messages, files or other content submitted through Services accounts. This Policy shall be incorporated by reference into the Client Agreement. The organization (e.g., your employer or other entity or person) that entered into the Client Service Agreement (“Client”) controls the terms governing the Services and any associated Client Data. If you have any questions about specific settings and privacy practices, please contact the administrator for your iMAD Research account. This Privacy Policy does not apply to any third party applications or software that integrate with the Services (“Third Party Services”), or any other third party products, services or businesses. This Privacy Policy describes the following information about collected by iMAD Research: 

Information We Collect 

We collect a variety of personally identifiable information (“PII”) about users of our Services in order to ensure a quality user experience. “PII” means 

information that we can use to identify or contact you, such as your name, address, telephone number, email address or other contact information. You are responsible for ensuring the accuracy of all PII that you submit to us. Inaccurate information may affect your experience when using the Services and/or our ability to contact you as described in this Policy. PII collected by us is protected as personal data under applicable data protection law. PII does not include “Aggregated Information” which is information or data we collect where individual user identities have been removed, including metadata on your use of the Services, IP address logs, device and location information. Aggregated Information helps us understand trends, user needs and other information to provide improved Services and may be used by us for any purpose. We may also collect other non-personally identifiable information about your use and interaction with our Services. “Non-personally identifiable information” means information where we cannot determine the identity of a natural person. Non-personally identifiable information is not treated as PII unless we combine it with or link it to PII that you give to us. If you do not wish to disclose any required information, then your sole remedies shall be to close this web tab, delete your iMAD Research account and/or exit the Site. 

How We Collect Information 

• Information You Give Us 

We collect information that you give to us when you register or use our Services. When you register for an iMAD Research user account (“Account“) on the website or mobile application, you will be assigned a unique account identifier which will be associated with any information you give to us under your Account. You may also give us information to allow us to contact you or use certain features available through our Services without signing up for an Account, such as when you fill out a request form, provide feedback, email us, or engage in communications with our team. While you may use some functionality of the Services and/or Site without registering for an Account, most functionality and services will require that you register for an Account. 

• Client Support Information 

Your emails, calls and other correspondence to and from us may be recorded for various purposes including: monitoring client service quality or compliance, checking accuracy of the information you provide us, preventing fraud or providing training for our staff or client service representatives. Any information obtained from you through Client support will be treated in accordance with the provisions of this Policy. 

• Information We Collect Automatically 

Even if you do not provide information to us, we automatically collect certain information about your use and interaction with our Site and/or Services. For example, when you visit our website, our systems automatically maintain web logs to record data about all visitors who use our website and stores this information in our database. These web logs may contain information about you including the following: IP address, type(s) of operating system you use, type of device you use, date and time you visited the website, your activity and/or referring websites. We use your log information to troubleshoot problems, gather demographic information, and customize your experience when accessing our Site, Services and other business purposes. 

• Information Collected From Other Sources 

We may receive information about you from outside sources, such as commercially available demographic or marketing information, and add or combine it with your information to provide better service to you and inform you of Services or other information that may be of interest to you. Our Site offers you the functionality of using your social media credentials (e.g. Facebook, Google, iMAD Research, etc.) to use single-sign-on to enter our Site, and in that manner, we may also collect certain information from you as you log on. We will not collect more information from you when using your social media credentials beyond the information such third parties disclose to us. 

How We Use Information 

In order for us to provide and maintain our Site and Services, and to improve your user experience, we will use your information in accordance with your instructions, including any applicable terms in your Client Agreement and applicable law. iMAD Research uses your information in furtherance of our legitimate interests in operating our Site, Services and business. Additionally, iMAD Research uses your information: 

• Develop, research, process, safeguard, modify and improve our communications, the Site and Services. 
• Send correspondence to your e-mail address, including sending password verification and retrieval links, billing, account management information, newsletters, answers to queries/suggestions and other notices related to the Site and Services. 
• Improve your user experience and provide you with client support. 
• Investigate and help prevent security issues, abuse and breaches. 
• As required by applicable law, legal process or regulation. 

With Whom We Share Information 

1. Disclosure With Your Consent

   Clients (buyers of your services) and respondents (data subjects) and practices for the sharing and disclosure of information, and iMAD Research does not control how a Client or any other third parties choose to share or disclose information. We may disclose your information with your consent, which we may obtain in a number of ways, including: 

   In writing; Verbally; Online, by clicking on a link or button; Other mechanism. 

   Our Services permit you to submit information which may be displayed to other authorized users in the same or different Client Account. The sharing and other controls applied to such information may be determined by you, other users and/or an administrator of your Account. 
   We may share your information with third parties as necessary to provide Services to you or to support the technical operation and/or maintenance of our Services, including third party application that you may engage within the Services. We may also share information with our affiliates, agents, outside vendors or service providers to perform functions on our behalf. When a third party acts solely on our behalf and otherwise as applicable, we use reasonable commercial efforts to require that party to follow the privacy practices stated in this Policy or have complementary privacy protections to protect your information. We do not share your information with unaffiliated third parties except as permitted to do so in this Policy. 

1. Disclosure Without Your Consent

   In general, we may disclose your information without your consent to disclosure when we reasonably believe disclosure is appropriate in order to: 

   Comply with the law (e.g., lawful subpoena or court order); 
   Cooperate with or report to law enforcement agencies in investigations that involve users who use our Service Offerings for activities that are or seem illegal or illegitimate activities; Enforce or apply agreements for our Service Offerings; or Protect our rights or property or that of our affiliates, including respective officers, directors, employees, agents, third party content providers, suppliers, sponsors, or licensors (e.g., to address allegations about fraudulent or unlawful activity related to iMAD Research account). In connection with a merger, acquisition, public offering, sale of company assets, insolvency, bankruptcy, or receivership, subject to standard confidentiality requirements. To defend iMAD Research and our affiliates, licensors, officers, agents and representatives from legal claims and processes brought to us by third parties (including takedown notices); Use or disclose aggregated or de-identified data in our sole discretion. 

Do Not Sell or Share My Personal Information

We respect your privacy choices and comply with applicable U.S. state privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the CPRA, and similar regulations in other states.

iMAD Research does not sell or share personal information in exchange for monetary or other valuable consideration. However, we may disclose limited personal data to trusted service providers solely for operational or research-related purposes, such as data hosting, analytics, or survey execution, under strict confidentiality and data protection terms.

You have the right to request:

• Access to the personal information we hold about you,
• Deletion of your personal data, and
• To opt out of any sharing of your personal information for targeted advertising or analytics.

To exercise any of these rights, please contact us at privacy@imad.com.

We will verify and respond to all privacy-related requests within the timeframes required by applicable data protection laws.

How We Protect Information 

We use industry standard protocols and technology to protect your registered user information and personal data in order to guard and encrypt data for transmission in a format that prevents data theft by unauthorized third parties, including internal reviews of our data collection, storage and processing practices, security measures, and physical security measures. However, please take into account that the Internet and email transmissions are not secure or error free communication means. We also urge you to take additional steps on your own to safeguard and maintain the integrity of your information. For example, you should never share your Account or login information with other people and be sure to sign off when finished using a shared or public computer. We urge you to be aware that if you use or access our Services through a third party computer network (e.g., internet café, library) or other potentially non-secure internet connection, such use is not recommended and is solely at your own risk. It is your responsibility to check beforehand on the privacy and/or security policy of your network prior to accessing the Services. We are not responsible for your handling, sharing, re-sharing and/or distribution of your information except as set forth in the Policy. 

• Data Breach Notification

In the event of a data breach, iMAD Research will notify affected individuals and applicable data protection authorities without undue delay, and in any case within 72 hours of becoming aware of the breach, where required by law. Notifications will include details of the breach, the data impacted, and recommended next steps.

What Choices Do You Have 

Control of your information 

Users will generally be able to edit, select or delete the amount and type of personal data they disclose to us when using our Site and services. This will be managed through your Account with us, the settings section of your account, the Site, and through the means mentioned in this Policy. 

Personal data owners’ rights and revocation of consent 

Any user of our Site shall have the right to make a request to us in order to enforce such user’s rights to: 

• Access the user’s personal data; 
• Rectify the user’s personal data, when inaccurate or incomplete; 
• Cancel the process of the user’s personal data; 
• Object —with legitimate reasons— the process of the user’s personal data; and/or 
• Revoke the user’s consent for the use, storage, treatment, process and/or, disclosure of the user’s personal data. 

The enforcement and upholding of your privacy rights should be requested to us in writing and must include, at a minimum, the following information: (i) your complete name, address and/or email address in order for us to notify you the response to your privacy request; (ii) attached documents establishing your identity; and (iii) a clear and concise description of the personal data with regard to which you seek to enforce any of your privacy rights. If you request rectification, please indicate amendments to be made and attach documentation to back up your request. 

Upon receipt of your privacy request, and after due review of its merit, we may then edit, deactivate and/or delete your personal data from our Site or services. We may not be able to delete all of your data from some of our databases and that, if such is the case, we will then mark such data as permanently inaccessible. 

Lawful Basis for Processing

(Under GDPR and other applicable global laws)

iMAD Research processes personal data based on the lawful bases set forth under Article 6 of the GDPR. These include consent, contractual necessity, legal obligation, legitimate interests, and—where applicable—explicit consent for sensitive categories.

Cookies and Consent Management

We use cookies and similar technologies (such as pixels and local storage) to enhance your experience, understand usage patterns, and deliver tailored content. You can manage your cookie preferences by opting into specific categories, such as:

• Strictly Necessary – essential for basic functionality.
• Performance & Analytics – helps us improve our services.
• Marketing – enables interest-based advertising.

We respect browser-based opt-out signals, including the Global Privacy Control (GPC). For more info or to manage preferences, visit our https://imadresearch.com/cookie-policy/

Third Party Services 

General Disclaimer

Our Site and Services may contain links or integrations that redirect you to the websites or applications of our commercial partners and other third parties. By clicking on these links, you acknowledge that you are choosing to leave our Site and that any interaction with such third-party websites is governed solely by their own terms and privacy policies.

Once you navigate away from our Site via a third-party link, our Privacy Policy and Terms of Service no longer apply, and your use of those external websites or tools is at your own risk. iMAD Research is not responsible for the privacy, data handling, or security practices of any third party—including their use of cookies, tracking technologies, or data collection methods.

We do not have control over the way these third parties may collect, process, store, or use your personal data. Therefore, we strongly recommend reviewing the privacy notices and settings of each third-party platform or service before engaging with them.

Please note that the presence of third-party advertisements or banners on our Site does not constitute an endorsement, recommendation, or partnership unless explicitly stated.

Financial data and information 

We use third party payment processing platforms. These platforms will request you to disclose them sensitive personal data (e.g. credit card number, account username and password) in order to complete purchases and operations related to our services. Such third party payment processing platforms are governed by their own safety standards, policies and terms of use. We shall not be liable for their operation, safety or otherwise their functioning. We strongly advise our users to engage in online safety measures in order to protect their financial information, here in the Site and elsewhere. We will not collect or store any sensitive financial data of yours. 

Advertising, opt-out 

From time to time, we may use Google Analytics, AdWords and/or AdSense tracking codes, along with other third party software tools (such as remarketing codes) in order to collect marketing analytics about the pages you browse on our Site or when you undertake specific actions through our services. These platforms may also use cookies, codes and other technologies to help us analyze our users’ patterns. For example, third party vendors may show you iMAD Research’s ads on certain websites across the Internet, even after you leave our Site. The collected information is anonymized, meaning it cannot be tracked back to individuals. Using Google and other analytics tools, we learn how to optimize, and serve ads based on a user’s past visits, giving you a better experience. Our third party vendors may also use cookies and beacons to track your Internet browsing in order to serve you ads based on what they or us believe to be of your interest. Such information will be processed for purposes of evaluating your browsing activities and consumer preferences. Henceforth, by using this Site, you consent to such disclosure, treatment and storage of data and/or personal data about you, either by us or by such third parties. In order to enforce and uphold your right to privacy, you have the option to elect not to receive this type of advertising from us or third parties, now or in the future. You can learn more about how to opt-out by browsing Google’s opting-out and privacy pages located at www.google.com, or the Network Advertising Initiative website located at www.networkadvertising.org. In addition, you may set browser and system preferences for how other third parties serve ads to you. 

Regional and International Provisions 

International Data Transfers and Contractual Terms 

iMAD Research has its headquarters in the United States of America (‘USA’). Henceforth, your personal data may be accessed by us or our affiliates, agents, partners, or third party service providers elsewhere, and you hereby consent to such access and transfer by providing us with such information. If you are accessing our Site from other regions, you ought to know that you are thereby transferring your personal data to the USA and, thus, you hereby consent to such transfer to the USA or to any other country in which we operate. We deploy the following safeguards if iMAD Research transfers personal data originating from the European Union or Switzerland to other countries not deemed adequate under applicable data protection law: 

Notice to California Residents 

If you are a California resident, you may be entitled to additional rights over your personal information, as detailed in this section. California “Shine the Light” Notice In compliance with the California Civil Code Section 1798.83, residents of California are hereby notified that the Site, the services and the appertaining personal data are safeguarded by us. Our users can obtain certain information about the personal data we may have access to, including disclosure thereof with third parties for direct marketing purposes (e.g. names and addresses of those third parties, types of services or products marketed thereby). If you wish to request a copy of your information disclosure, please contact us. 

California Consumer Privacy Act (CCPA) Notice for California residents: 

Effective January 1, 2020, the California Consumer Privacy Act (CCPA) allows California residents to request from a business that collects personal information to give consumers access to and/or deletion of the personal information collected. Terms used in this CCPA Notice but not defined here will have the same meaning as defined under the CCPA. 

• iMAD Research does not sell your personal information to third parties.
• iMAD Research discloses personal information for business purposes only.
• Business purposes can include such things as: providing our Services, maintaining and servicing accounts, providing client service, processing or fulfilling orders and transactions, performing analytics and quality control, auditing transactions, researching and testing features and improvements, detecting and preventing fraud and security incidents, debugging or repairing technical errors, and marketing our Services.
• iMAD Research may share or allow third parties to collect personal information through our Services for business purposes we’ve described in

Categories of personal information collected and disclosed. The categories of personal information collected and disclosed to third parties for business purposes by iMAD Research are listed in the “How We Collect Information” section of our 

Your rights under CCPA. If you are a California resident using the Services, you have the following rights:

• To request the categories of personal information that the business collected about you.
• To request the categories of personal information that the business disclosed about you for a business purpose.
• To request deletion of the personal information it has collected from you, subject to certain legal exceptions. For example, when the personal information is necessary to complete a transaction request or to comply with a legal obligation, iMAD Research may claim an exemption to deletion of your personal information.
• The right to be protected from discrimination for exercising your CCPA rights. Businesses are prohibited from discriminating against you for exercising your rights under the CCPA, including by:
  (A) denying you goods or services;
  (B) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
  (C) providing you with a different level or quality of goods or services; or
  (D) suggesting that you will receive a different price, rate, level, or quality of goods or services. Nothing prohibits a business from charging a different price or providing a different level or quality of service if the difference is reasonably related to the value provided to the consumer by the consumer’s data. 

• 1. Your rights under CCPA may be exempted as permitted under the statute, particularly if you use the Services as an employee or agent under a business account. iMAD Research expressly reserves all rights to claim legal exemptions permitted under the CCPA. 
  2. For additional information about this CCPA Notice or to submit a CCPA request, please contact us. 

California Online Privacy Protection Act 

In compliance with CalOPPA, we have hereby posted this conspicuous Policy to the public, indicating the personal data being collected and the manner in which it may be disclosed and with whom. Accordingly, our users may visit our Site using anonymous browsing, this Policy linked in our home page, with the link including the word ‘Privacy’ or similar. We also comply with Policy change notification to our users, and provide mechanisms that allow our users to manage their personal data personal information. 

Data Protection Agreement 

European Union Model Clauses 

iMAD Research offers a Data Protection Agreement based on the European Union Model Clauses, also known as Standard Contractual Clauses, to meet the adequacy and security requirements for our Customers that operate in the European Union, and other international transfers of Client Data. A copy of our standard Data Processing Addendum, incorporating Model Clauses, is available. Please contact Privacy@imad.com for a copy of our current subprocessors. 

Data Protection Officer 

iMAD Research Inc. has appointed a Data Protection Officer (DPO) to oversee compliance with data protection laws, respond to data subject requests, and act as the primary point of contact for privacy-related matters.

If you have any questions, concerns, or complaints regarding how we handle your personal data—or if you would like to exercise any of your privacy rights—you may contact our DPO:

Name: Abhishek Soni
Title: Data Protection Officer
Email: privacy@imad.com
Mailing Address:
Data Protection Officer
iMAD Research Inc.
1209 N Orange Street
Wilmington, DE 19801
United States

We will respond to inquiries or requests within the timelines required by applicable law (typically within 30 days). If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with specific privacy regulations, you also have the right to lodge a complaint with your local data protection authority.

Your Rights 

Individuals located in certain countries, including the European Economic Area, have certain statutory rights in relation to their personal data. Subject to any exemptions provided by law, you may have the right to request access to your information, as well as to seek to update, delete or correct this information. To the extent that iMAD Research’s processing of your personal data is subject to the General Data Protection Regulation (GDPR), iMAD Research relies on its legitimate interests, described above, to process your data. iMAD Research may also process information that constitutes your personal data for direct marketing purposes, provided that you have a right to object to iMAD Research’s use of your personal data for this purpose at any time. 

Data Controller, Processor, and Data Subject Roles

In accordance with global data protection regulations such as the GDPR, iMAD Research operates under distinct data processing roles depending on the context of services provided:

• Clients (e.g., brands, businesses, or agencies using our market research or panel services) typically act as Data Controllers. They determine the purpose and means of processing the personal data collected.
• iMAD Research acts as the Data Processor, processing data on behalf of our clients, following their instructions and under the terms of a data processing agreement (DPA).
• Survey participants, panelists, and users (i.e., individuals who provide personal data by participating in studies or using our services) are the Data Subjects. These individuals have legal rights under applicable data protection laws, including rights of access, correction, erasure, and objection.

When acting as a data processor, iMAD Research does not determine the purposes for which data is collected or processed; such decisions rest with our clients (data controllers). iMAD Research ensures appropriate technical and organizational measures are in place to protect personal data processed on behalf of its clients.

Data Protection Authority 

Subject to applicable laws, you have the right to:

• Restrict iMAD Research Inc.’s use of your personal data, especially regarding marketing and profiling;
• Lodge a complaint or raise inquiries concerning our data handling practices with a relevant supervisory authority in your jurisdiction.

If you are located in the European Union (EU) or European Economic Area (EEA), and believe that your personal data has not been handled in accordance with applicable data protection laws (e.g., GDPR), you may contact your local data protection authority, or the Dutch Data Protection Authority (Autoriteit Persoonsgegevens), which serves as iMAD Research’s lead supervisory authority within the EU:

Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
Postbus 93374
2509 AJ The Hague (Den Haag)
The Netherlands

Phone: +31 (0)70 888 85 00
Fax: +31 (0)70 888 85 01
Website: https://autoriteitpersoonsgegevens.nl/en

We encourage you to contact us first at privacy@imad.com so we may attempt to resolve your concern directly and promptly.

Age Restriction 

iMAD Research does not knowingly collect any kind of information from persons under the age of sixteen (16). By using our Services and/or browsing the Site, you hereby represent and warrant that (i) you are at least sixteen (16) years of age — or older — as of the date of first access to the Site; and, (ii) if you are a minor (which may differ depending on the jurisdiction where you reside), you are accessing the Site under the direct supervision of your parent or legal guardian. 

Amendments 

iMAD Research may change this Policy from time to time as laws, regulations, industry standards and/or our business evolves. We will post the changes to this page and encourage you to review our Policy periodically to stay informed. If we make changes that materially alter your privacy rights, iMAD Research will provide additional notice, such as via email or through the Services. If you disagree with the changes to this Policy, you should deactivate your Services Account. Contact your Account administrator if you wish to request the removal of your personal data under their control. 

Contact 

If you have any questions about us, our Site, our Service or this Privacy Policy, please contact us: 
1209 N Orange Street, Wilmington, DE, 19801, United States

Email: privacy@imad.com
General Inquiries: info@imad.com

We aim to respond to all legitimate requests within 30 days or as required by applicable data protection laws.

Last Updated: June 02, 2025