About iMAD Research

iMAD Research is a leading global market research company providing end to end data collection services including our global B2B, Healthcare, and Consumer  panel, survey programming, and 24/7 project management. We ensure the highest quality survey data so research companies, ad agencies and corporate brands can make better informed research and business decisions. Together with our select industry partners we directly connect with over 8 million respondents in over 35 countries with a focus on B2B Decision Makers, Healthcare Professionals, and Consumers


Our Commitment

Data Quality




Meet the Team

Kartik Khanna

Co-founder & Director - Client Services

Kartik has a client service and quantitative research background having started his career more than a decade ago at Forrester. He is singularly focused on providing maximum value to our global clients – while helping to grow the company from our office in India. He has years of experience as a project manager with both offline and online research.

Abhishek Soni

Co-founder & Director - Quantitative Research

Abhishek is a self-described “technology geek” and started his career with iMAD only a few years ago.  His drive to deliver the highest operational standards has helped build the company’s reputation as a true client partner. He’s an exceptional Project Manager, Leader and apart from his native languages, he is also fluent in Japanese. 

Andrew (Andy) Pfau


20+ years of successful market research sales and sales leadership experience from companies like Greenfield Online, Toluna, SSI, and Ascribe. He’s an innovative sales executive that translates exceptional sales management, strategic sales execution and operational expertise into topline growth and profitability.

Shantanu Sunil Saxenaa

MAnaging director - APAC | EMEA

Shaan has held multiple roles (Sales, BD, CX) throughout his distinguished career. Before iMAD, his strategies and leadership benefitted global brands like Nissan, Genpact, Toluna (ITWP Group), Innovate MR, Paneland MR, and many more. Shaan is best known for building brands, insightful consulting and storytelling, writing, producing, and hosting gripping audio shows.

John Wulff

MAnaging director - North America

Over the span of 25 years, John’s professional focus has centered on B2B and B2C quantitative and qualitative market research, holding senior roles within prominent online panel and telephone data collection companies across North/Central America, and Asia. With a disciplined approach, John has specialized in deriving strategic insights and building global tracking initiatives from data to inform decision-making processes.

Alexander Simkin, CMRS

Director, Client Development - EMEA

Alexander understands the challenges research professionals face having worked in market insights and brand development for 20+ years. His cross-industry expertise is mostly in IT but also spans banking, professional services, consumer electronics, and retail. Alexander has led survey teams serving top brands including IBM, Microsoft, SAP, Capgemini, UBS, Samsung, and Lego. He speaks fluent French.

Amit Narula

senior director, cati operations

Amit brings with him over 20 years of experience in global fieldwork.  With a unique talent for client services combined with a deep understanding of data collection, he is a perfect fit for both managing and growing accounts.  Before joining iMAD, Amit served organizations like Evalueserve, Forrester and Market Xcel, and contributed immensely to business growth.  Outside of the office, Amit loves to travel and explore new horizons.

Interested in working with iMAD Research?

We live to get things done. We are much more “go” than “show”. We’re all about making it count for our clients.  If this sounds like you – you could be a great fit!