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Customer Perceptions in the the Modern Car Dealership

Beyond Test Drives: Unmasking Customer Perceptions in the the Modern Car Dealership

Introduction In an ever-evolving automotive landscape, understanding the audience’s perception of the current car buying process is pivotal for car dealers. Consumers’ preferences are constantly changing, driven by technological advancements, shifting social trends, and environmental concerns. To stay ahead of the curve, dealerships need to delve deeper than sales figures

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