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Best Practices in Survey Design

Informed business decisions require insight into your consumer’s behavior and their associations with your brand, product, services and more.Over the years, our project managers have developed some best practices to help guide you through the process and get the results you’re looking for from your surveys.

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What is Quantitative Market Research?

Quantitative analysis is concerned with empirical statistics and mathematical evidence rather than with feelings, thoughts, attitudes & feelings. This analysis approach is conveniently interfaced with certain aspects of the data that will be considered more verified and accurate. Learning Objectives:

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What is Qualitative Market Research?

Work on the Intangible Market discusses emotions, feelings, perceptions and attitudes. Ultimately motivated by internal mind-set that underlies the cause for the behavior. This research emphasizes what people think and how this kind of study, known as Qualitative Market Research,

Read More »

Best Practices in Survey Design

Informed business decisions require insight into your consumer’s behavior and their associations with your brand, product, services and more.Over the years, our project managers have developed some best practices to help guide you through the process and get the results you’re looking for from your surveys.

Read More »

What is Quantitative Market Research?

Quantitative analysis is concerned with empirical statistics and mathematical evidence rather than with feelings, thoughts, attitudes & feelings. This analysis approach is conveniently interfaced with certain aspects of the data that will be considered more verified and accurate. Learning Objectives:

Read More »

What is Qualitative Market Research?

Work on the Intangible Market discusses emotions, feelings, perceptions and attitudes. Ultimately motivated by internal mind-set that underlies the cause for the behavior. This research emphasizes what people think and how this kind of study, known as Qualitative Market Research,

Read More »