Beyond simple metrics like age, location, and status… we want to dig deeper into their behaviors, thoughts, and feelings to get a bigger picture of what’s driving their purchasing decisions. We need to start with rich data on the individual themselves before we can source rich data from them in return.
…we wanted to know what sets iMAD Research apart from other panel providers, and what principles that other project managers in the market research industry and beyond could potentially put into practice to help them achieve their goals of excellent customer service and rich insights for their clients.
When you think of sourcing survey respondents, most companies think of traditional panels, lists of potential survey takers across the globe. As part of iMAD’s services, we offer not just regular panel recruiting, but also custom community recruiting where we can drill down to very specific groups with special interests,
This month, IMAD Research celebrated five years in business. We sat down with the leadership team and asked them to weigh in on what their experience has been like in the last 5 years, what they feel the drivers of success have been, and what we can look forward
Informed business decisions require insight into your consumer’s behavior and their associations with your brand, product, services and more.Over the years, our project managers have developed some best practices to help guide you through the process and get the results you’re looking for from your surveys.
We took the time to put together a list of our own answers to ESOMAR’s 28 questions, and we’re happy to share them with you here.
Beyond simple metrics like age, location, and status… we want to dig deeper into their behaviors, thoughts, and feelings to get a bigger picture of what’s driving their purchasing decisions. We need to start with rich data on the individual themselves
…we wanted to know what sets iMAD Research apart from other panel providers, and what principles that other project managers in the market research industry and beyond could potentially put into practice to help them achieve their goals of excellent
When you think of sourcing survey respondents, most companies think of traditional panels, lists of potential survey takers across the globe. As part of iMAD’s services, we offer not just regular panel recruiting, but also custom community recruiting where we
This month, IMAD Research celebrated five years in business. We sat down with the leadership team and asked them to weigh in on what their experience has been like in the last 5 years, what they feel the drivers
Informed business decisions require insight into your consumer’s behavior and their associations with your brand, product, services and more.Over the years, our project managers have developed some best practices to help guide you through the process and get the results
We took the time to put together a list of our own answers to ESOMAR’s 28 questions, and we’re happy to share them with you here.
