ESOMAR 28 is a set of questions, standardized by ESOMAR, to help buyers evaluate the offerings of different online sample providers. The purpose of these 28 questions and answers is to start a conversation between prospective sample buyers and the iMAD team. The questions are broken down into four categories:
Sample Sources & Recruitment
Sampling & Project Management
Data Quality & Validation
Policies & Compliance
iMAD's Panel Book
Download our free Panel Book to gain insight into our global panel coverage and associated profile points:
B2B:Industry, company size, title, area of responsibility and more
Healthcare:Professionals, specialties, ailments, and more
Consumer:Age, gender, region, ethnicity, race, income, and more
