Downloadable Content

ESOMAR 28 Questions

ESOMAR 28 is a set of questions, standardized by ESOMAR, to help buyers evaluate the offerings of different online sample providers. The purpose of these 28 questions and answers is to start a conversation between prospective sample buyers and the iMAD team. The questions are broken down into four categories:

iMAD's Panel Book

Download our free Panel Book to gain insight into our global panel coverage and associated profile points:

  • B2B:  Industry, company size, title, area of responsibility and more
  • Healthcare:  Professionals, specialties, ailments,
    and more
  • Consumer:  Age, gender, region, ethnicity, race,
    income, and more