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From the Blog

What is Quantitative Market Research?

Quantitative analysis is concerned with empirical statistics and mathematical evidence rather than with feelings, thoughts, attitudes & feelings. This analysis approach is conveniently interfaced with

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iMAD's Panel Book

Download our free Panel Book to gain insight into our global panel coverage and associated profile points:

  • B2B:  Industry, company size, title, area of responsibility and more
  • Healthcare:  Professionals, specialties, ailments,
    and more
  • Consumer:  Age, gender, region, ethnicity, race,
    income, and more