Services V2 - iMAD Research

Our Services

Market research is critical to help companies make better business decisions. Many expensive corporate marketing campaigns, new product launches, and company messaging initiatives have failed as a result of poor research. Today, more than ever, market research is crucial in understanding the changing needs of customers and helping companies differentiate themselves from the competition

QUANTITATIVE RESEARCH

Gain precise and actionable insights with our robust Quantitative Research services. From proprietary panel access and custom community recruitment to professional survey programming, we deliver reliable, targeted, and scalable data collection to support informed business decisions.

QUALITATIVE RESEARCH

Unlock deep, meaningful insights with our comprehensive Qualitative Research methods. Engage participants through in-depth interviews, focus groups, online discussions, and expertly moderated sessions, ensuring nuanced understanding and strategic outcomes.

COMPUTER AIDED TELEPHONE INTERVIEWS (CATI)

Optimize your research with our efficient Computer-Assisted Telephone Interviewing (CATI) solutions. Perfect for quantitative and qualitative projects, including phone-to-web and screen share interviews, our CATI methods provide structured, high-quality data collection with broad demographic reach.

Not sure what service your business needs?

Speak to an experienced insights professional to help identify the survey research approach that best fits your business needs. We can help recommend the right research methodology, define the appropriate target audiences, pinpoint potential research pitfalls and more.

We've got you covered

Industry Coverage

Why Choose iMAD?

While many firms offer similar data collection solutions, our culture, expertise, and commitment to innovation set us apart. Clients come to us not just for data, but for:

✔️ A Team That Feels Like an Extension of Theirs – We don’t just deliver numbers; we build relationships, trust, and long-term partnerships.

✔️ A Balanced Approach Between Tech & Human Touch – While some firms lean fully on automation, we blend human expertise with AI-driven solutions to enhance accuracy and interpretation.

✔️ A Future-Focused Commitment to Data Quality – We don’t just claim to have high-quality data; we are actively developing proprietary AI-driven quality control solutions to ensure it.

Don't just take our word for it

Client Testimonials

"This was actually really good, you helped significantly and the quality was good (i.e. low percentage of removals). I’m glad we got our first project together, and hoping more land soon."

"Things went really well on the project. Your team was very responsive and on top of everything. The sample proved to be very reliable as we did a check vs. our typical sample provider and few dropped out from our quality checks."

"All went well from our perspective. We were pleasantly surprised by your ability to get up and running quickly and deliver better than many of the panels we have used in the past for similar work."

don't wait - start the process today

Get ready to see real results.