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In the dynamic landscape of market research, accessing accurate and reliable data is paramount. At iMAD we leverage Computer-Assisted Telephone Interviewing (CATI) as a cornerstone of our methodology, enabling us to gather invaluable insights with precision and efficiency. Here are some discerning factors that set our CATI approach apart:

1. Access to hard-to-reach respondents

With our exhaustive panel and databases, we have unparalleled reach to elusive audiences across diverse geographies. Whether it’s niche demographics or specific consumer segments, we pride ourselves on our ability to connect with even the most challenging respondents.

2. Random Sampling

Our CATI platforms are equipped with robust random sampling techniques, ensuring that every respondent has an equal chance of being selected. This meticulous approach minimizes the risk of sampling bias, guaranteeing the integrity and representativeness of our data.

3. Multilingual Capabilities

In an increasingly globalized world, language should never be a barrier to insightful research. Our CATI infrastructure is equipped to conduct surveys in multiple languages, facilitating seamless data collection across different geographies and cultural contexts.

4. Personal Connect with Respondents

Building rapport is essential for meaningful conversations. Our team of experienced professionals is adept at establishing a genuine connection with respondents, fostering an environment where open and honest dialogue can thrive. This personal touch ensures that respondents feel valued and heard throughout the research process.

5. Effective tool for Qualitative Research

CATI isn’t just about numbers; it’s also a powerful tool for qualitative exploration. Our team of qualitative experts leverages the flexibility of CATI to conduct in-depth interviews and focus groups, delving into the nuances of consumer behavior and preferences with precision and insight.

6. Higher Quality Open Ends

Our in-house experts are masters at extracting rich, qualitative insights from open-ended questions. By employing probing techniques and active listening skills, we uncover hidden motivations, preferences, and perceptions, providing our clients with a deeper understanding of their target audience.

7. Probing Opportunity

Navigating conversations with high-level executives requires finesse and expertise. Our team is well-trained in the art of probing, adept at asking the right questions and eliciting meaningful insights from even the most discerning respondents. This enables us to glean valuable strategic intelligence for our clients.

8. Better Data Quality

Quality is non-negotiable in market research. That’s why we adhere to stringent quality control measures at every stage of the CATI process. From questionnaire design to data collection and analysis, we maintain rigorous standards to ensure that our clients receive accurate, reliable, and actionable data they can trust.

CATI represents a cornerstone of our commitment to delivering actionable insights that drive business success. By leveraging advanced technology, skilled professionals, and a relentless dedication to quality, we empower our clients to make informed decisions with confidence.  To learn more about how your projects may benefit from CATI Research, contact us at


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